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Swim England: Governing body ASA rebrands and launches four-year strategy

Children prepare for a swimming race

The Amateur Swimming Association (ASA) has been rebranded Swim England as part of a four-year strategy to strengthen the sport and boost participation.

Swimming is England’s most popular mass-participation sport, ahead of athletics or cycling, but a 2016 survey found a drop in adult swimming numbers.

The strategy – titled ‘Toward a Nation Swimming’ – aims for a “significant increase” in participation.